“Memories” by Héctor Lara Art | Evolution of Technologies


“The Internet is much more than a technology. It’s a means of communication, interaction and social organization.”

Manuel Castells

“Memories” is a video installation by artist Héctor Lara based on Aesthetic Vaporwave, a current that criticizes capitalism and the accelerated development of new technologies.

Video installation “Memories” by Héctor Lara

In this case it’s presented by the artist Héctor Lara (@hectorlara_official) with nostalgia of a recent past and with the intention of reviving the start of the first virtual environments related to videogames from the 90s.

This artist’s proposal invites to think about the evolutionary change the new technologies have been through since they started until now. It’s a fast-paced transformation that has radically changed the way we think, the way we interact with other people, the way we live, our priorities, our opportunities and our threats as a society.

Nowadays we assume that everyone in a developed country has an online identity that is not only for personal use, but for professional use too. Today we can speak of a digital breach and digital literacy because access to new technologies has become an obligation-right which influences our social and labor inclusion and participation in public life. But if we stop to think about it for a minute, we can’t help but ask: How did this all start and why? What are the advantages and disadvantages of technological evolution? What are possible challenges and future perspectives?

“Memories” gives you a chance to travel back in time, to where it all started. To the moment in which our collective lives started changing with the first technological devices, that changed the way in which we see the world and opened a new door to a new virtual dimension.

Video installation “Memories” by Héctor Lara
(2,4 m x 3,6 m x 1 m)

Are you interested in exhibiting this work of art and starting a debate about new technologies and Vaporwave? Contact me at info@sarasanzaldea.com for more information.

ᴛʜᴇ ʙɪᴏᴍʙᴏ • ᴀʀᴛ ʙʟᴏɢ 

Post translated by Andrea Barrocal Velasco

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